Purple Line Media on The Dieline Again!

August 8, 2017 Branding, Cannabis, Design, Industry

These Cannabis Chocolates Serve a Good Purpose

These cannabis products come with a good purpose. Purple Line Media designed the packaging for Cannabis for Cause.

“Cannabis for Cause gives medical grade cannabis oil to cancer patients in need, at no cost. They subsidize their give by selling the best cannabis infused chocolate bar on the market. For every bar sold, C4C gives a dose of medical cannabis oil to a patient in need.”

“Purple Line Media worked with the team at C4C to create their branding and packaging. The direction from the client was ‘Alice in Wonderland’. Purple Line Media approached this project with Alice in Wonderland in mind but ‘we didn’t want to go kid friendly. We performed a store audit at Whole Foods and Trader Joe’s to study the adult chocolate bar segment.’
Purple Line Media solved the design with a custom natural uncoated paper package structure. Apothecary nature graphics and vintage typography and type treatments were used to achieve a very adult, mature packaging design system that still has a fun factor to it. Anthropomorphism was incorporated into the design to invoke the whimsical feel of Alice and Wonderland.”

“Purple Line Media also designed a custom mold for the chocolate bar itself. The quote by Mother Theresa ties in the charitable promise of C4C but the quote was done in a rough storybook font to tie back in the feel of the packaging.”

Source: The Dieline