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To Design Packaging for Real-World Women, Ditch the Stereotypes

It’s another day at the office, and I’m staring at a request-for-proposal that states the brand’s goal is “to empower soccer moms.” My skin crawls. Why do I need to feel “empowered” in order to purchase weed, and who is…

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What Package Designers Need to Know About California’s New Cannabis Regulations

July 31, 2018 Branding, Cannabis, Design, Industry

Recreational marijuana was approved in California by voters via a ballot initiative in 2016, and with it came a bevy of rules and regulations the industry now has to follow. Just this past month, new packaging regulations for cannabis went…

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Do I need child-resistant packaging?

Adult-Use Cannabis is legal in California and along with legalization came a slew of regulations. From permits to walk-throughs, milligram caps and packaging and labeling requirements, there have been a slurry of headaches, paperwork, and above all, questions. As the…

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Purple Line Media on The Dieline Again!

August 8, 2017 Branding, Cannabis, Design, Industry

These Cannabis Chocolates Serve a Good Purpose These cannabis products come with a good purpose. Purple Line Media designed the packaging for Cannabis for Cause. "Cannabis for Cause gives medical grade cannabis oil to cancer patients in need, at no cost. They…

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Purple Line Media Packaging Featured on The Dieline

June 19, 2017 Branding, Cannabis, Design, Industry

Purple Line Media, a boutique creative studio that specializes in Cannabis branding and packaging have designed the packaging for Humboldt Seed Co. “Purple Line Media was approached by a world-renown Cannabis Seed Company to develop branding and packaging for their…

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Improve Your Cannabis Packaging

May 26, 2017 Branding, Cannabis, Design

With recreational legalization, the Cannabis industry is becoming increasingly competitive. More players are entering the game and the battle for space at dispensaries is heating up. If you want your brand to succeed in this new market it’s important to…