Purple Line Media’s Strategic Approach: Half Rebel, Half Remodeler

Many cannabis entrepreneurs take pride in bucking traditions of the mainstream business world. Sometimes, though, it’s better to tweak a norm than outright defy it. It’s in the space between rebel and remodeler that Purple Line Media works, leveraging proven strategies as…


What Will The Cannabis Industry Look Like In 5 Years?

There is little doubt that the cannabis industry—the above-ground, legal(ish) sector anyway—has seen rapid growth as laws and the social stigma surrounding it have started to ease. By one estimate, the global marijuana market could even reach over $146 billion by 2025.…


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To Design Packaging for Real-World Women, Ditch the Stereotypes

It’s another day at the office, and I’m staring at a request-for-proposal that states the brand’s goal is “to empower soccer moms.” My skin crawls. Why do I need to feel “empowered” in order to purchase weed, and who is…


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What Package Designers Need to Know About California’s New Cannabis Regulations

July 31, 2018 Branding, Cannabis, Design, Industry

Recreational marijuana was approved in California by voters via a ballot initiative in 2016, and with it came a bevy of rules and regulations the industry now has to follow. Just this past month, new packaging regulations for cannabis went…


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Do I need child-resistant packaging?

Adult-Use Cannabis is legal in California and along with legalization came a slew of regulations. From permits to walk-throughs, milligram caps and packaging and labeling requirements, there have been a slurry of headaches, paperwork, and above all, questions. As the…


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Purple Line Media on The Dieline Again!

August 8, 2017 Branding, Cannabis, Design, Industry

These Cannabis Chocolates Serve a Good Purpose These cannabis products come with a good purpose. Purple Line Media designed the packaging for Cannabis for Cause. "Cannabis for Cause gives medical grade cannabis oil to cancer patients in need, at no cost. They…