Ancient Seeds is a small family farm in Northern California that produces flower, genetics, lozenges and the best topical on the market. Made with organic ingredients, the Ancient Seeds Balm packs 660mg of THC-A along with CBD in a compact 2oz size.
Originally, the Ancient Seeds Balm was packaged in a tin with labels and didn’t really fit in to the brand look of Ancient Seeds other product offerings which are black and gold. The balm design was the odd-man-out. Tasked with a packaging redesign, Purple Line Media’s goals were to elevate the look, create a gender neutral package and bring it closer in to the company’s core look/feel.
We decided to move away from the tin into a compliant, child-resistant black jar. This fit well with the Ancients Seeds current brand colors of black and gold. The label was printed on a metallized substrate with a matte soft-touch finish and metallic gold accents. The Emerald Cup accolades were added as an award bug on the front panel.
To further elevate the package, Purple Line Media created a strip label that waterfalls down the side of the jar and draws the eye to the brand logo. The strip label gives the jar a hand-labeled nuance.