The Omedibles brand was established in 2008 by Maya Elisabeth, the infamous female powering the Whoopi and Maya products. When Maya approached Purple Line Media to breath new life into her packaging design we leapt at the chance. Maya’s massive and established portfolio of around 20 skus was no small undertaking but we were up for the challenge. Omedibles new look was designed to delight both current and entry-level consumers. The goal of Purple Line Media was to elevate the trustworthy Omedibles brand into a luxury yet approachable package.
The first element Purple Line Media addressed was the logo. The company name is Omedibles but Maya produces more than just edibles so we felt the current logo was mis-leading. We redesigned the Omedibles logo to make the word OM stand on it’s own. This allowed for subcategories in the portfolio such as body, superfoods, elixirs and edibles. The crown over the logo incorporates the infinity symbol representing the timelessness of the OM brand. Adorning the crown are the three jewels of enlightenment. For the brand colors we chose gold which represents spiritual mastery and enlightenment and white which represents spiritual awakening.
Purple Line Media segregated the OM portfolio into 4 consumer categories; supermoods, elixirs, edibles and body. The base of the design is the gold foil OM logo and category surrounded by a subtle sri yantra pattern. The pattern was achieved using spot gloss treatments on mylar bags and decorated bottles. The bath salts were re-packaged into single serve bags that fit nicely into the palm of your hand and make for a perfect gift. For the Treehuggers product, Purple Line Media sourced child-resistant bags to meet 2018 compliance. All of the bottles are decorated glass which elevates the brand and reduces production labor.