Truth Extractions is all about quality product, and the science driven intelligence of extraction. The customer wanted a logo that communicated truth, purity and science. We developed the logo system, using the amber color tones of extracted oil, scientific hexagon shapes, a drop and a nice rounded thin font. This approach accomplished a refined logo that quickly communicates the company’s product. The hex/drop icon works well on its own and can easily be pulled and used as a brand element.